Logo

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img-logo-guideline

CLEAR ZONE

To ensure that our logo is clearly visible, surround them with the clear space shown below – free of type, graphics, and other elements that might cause visual clutter – to maximize the recognition and impact of our identity.

Logo with slogan

img-clearzone
img-logo-clearzone

Logo without slogan

img-clearzone-noslogan
img-logo-noslogan-clearzone

ALIGNMENT

Bottom-align the logotype to the descenders of the text with the symbol. Left align the left-most ascenders of the logotype with each other.

img-logo-alignment


BACKGROUNDS

Our logos should sit on one of these three background colors.

img-logo-bg-light
img-logo-bg-dark
img-logo-bg-light

LOGO ALTERATIONS

To maintain the integrity of the Stairway logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The logo cannot be altered or redrawn in any other way. The examples shown here illustrate misuses of the Stairway logo that should be avoided.

img-logo-altered-01
DON’T use colors inconsistent with brand standards
img-logo-altered-02
DON’T replace typeface or change character case
img-logo-altered-03
DON’T distort. stretch or add effects to the logo
img-logo-altered-04
DON’T rotate logo

MINIMUM SIZE

To preserve legibility, the logo should never be smaller that 1″ in height and should never appear at less than 72px in digital formats

img-logo-minimum